Instagram's Best Practices: A New Standard for Content Creators

Tuesday, 1 October 2024, 14:31

Instagram's best practices actively guide content creators, businesses, and users on effective posting strategies through a new feature. By emphasizing content optimization, Instagram equips creators with essential tips to enhance engagement. While these guidelines aim to maximize reach, they also introduce stress, pushing creators toward specific content formats like Reels. This strategic shift underscores Instagram's desire to compete in the evolving social media landscape.
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Instagram's Best Practices: A New Standard for Content Creators

Instagram's Best Practices Feature

Instagram is enhancing user engagement by introducing a best practices hub aimed at content creators and businesses. Located in the professional dashboard, this new feature promotes effective strategies for posting on the platform.

Understanding the New Guidelines

  • Creators are urged to focus on long-term follower growth.
  • Consistent posting is emphasized as a key strategy.
  • Instagram highlights that Reels longer than 90 seconds may face reduced visibility.

While aimed at education, these practices may also exert pressure on creators to conform to the platform's evolving preferences, particularly in favor of short-form video content.

Metrics and Performance

Instagram has shifted the focus to views as the primary performance metric, guiding creators towards understanding audience engagement more effectively. With insights from Adam Mosseri, the platform advises caution against fanatically chasing virality in content creation.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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