Unlocking Opportunities: Epic's New Unreal Engine Deal for Developers
Epic's Game-Changing Initiative
Epic is on a mission to entice developers with its latest program, Launch Everywhere with Epic, which promises to reduce the royalty rate for games made with Unreal Engine. From an initial rate of 5%, the new rate will drop to 3.5% for titles that launch on the Epic Games Store on their launch day. This initiative, taking effect on January 1, 2025, aims to make the Epic Games Store more appealing for developers.
Broadening Access and Incentives
- Games will be eligible for reduced royalties across all platforms and stores.
- Developers must release their titles on the Epic Games Store on launch day to qualify.
- Exclusions applied for iOS due to separate considerations with Apple.
Additionally, Epic waives Unreal Engine royalties for sales where it serves as the payment processor, starting only after a game's revenue surpasses $1 million. This could be particularly appealing to developers who faced challenges with Unity's recent fee adjustments.
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