Ford's Initiative to Mitigate Change Anxiety with Free EV Chargers
Ford's Response to Change Anxiety
Ford is tackling the pressing concern of change anxiety among potential electric vehicle (EV) owners by offering a solution that matters — free EV chargers and installation worth $2,300. According to Martin Delonis, senior manager in Ford’s Model e EV unit, "It’s not range anxiety we’re dealing with, it’s change anxiety.” This insight reveals the underlying fears around adapting to new technology.
Why This Matters
As electric vehicles become more prevalent, the automotive industry must focus on easing consumer apprehensions. Offering free chargers is a significant step towards building confidence in EV adoption.
Key Features of the Initiative
- Free EV chargers
- Installation costing up to $2,300
- A focus on consumer education
This initiative by Ford does not merely promote their vehicles; it also aims to transform perceptions around electric vehicle ownership, ensuring a smoother transition for users.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.