Ford’s New EV Charger Initiative Aims to Convert Uncertain Buyers
Ford Power Promise: A Game Changer for EV Buyers
Ford is revving up its efforts to lure customers hesitant about switching to electric vehicles with its new initiative, the Ford Power Promise. Starting October 1st, the company will furnish a complimentary home charger, specifically the Ford Charge Station Pro, along with standard installation for those who purchase or lease a new EV.
What’s Included in the Offer?
- Free Home Charger: The charge station is a Level 2 charger valued at $1,310.
- Installation Covered: Installation costs are included, covering up to 60 amps of power and 80 feet of wiring.
- Cash Equivalent: Customers with existing home chargers will receive $2,000 cash equivalent.
Customer Convenience at the Forefront
“We’re the only ones doing this,” stated Becca Anderson, senior director of customer experience at Ford’s Model e division. “This means less stress and more convenience for our customers.” Ford aims to simplify the EV transition process, ensuring that customers find their home charging set-up exceptionally user-friendly.
A Strategic Move in the EV Market
This initiative reflects Ford's commitment to expanding its EV market share and reducing barriers for customers who may feel uncertain about going electric. With the Ford Power Promise, the company positions itself uniquely among competitors, potentially setting new industry standards.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.