ASUS Targets Dominance in India's PC Market through Aggressive Retail Expansion
ASUS's Growing Influence in the India PC Market
Taiwanese tech giant ASUS is on a determined path to establish itself as India's leading PC brand. By implementing aggressive retail expansion strategies, ASUS aims to achieve a remarkable 25-30% market share within the next two years.
Key Strategies Behind Retail Expansion
- Refurbished PCs are being introduced to attract cost-conscious consumers.
- Focus on expanding the availability of ASUS laptops and gaming PCs across various retail channels.
- Strengthening customer support and engagement will be crucial for ASUS India in maintaining loyalty.
Market Performance and Future Outlook
As of 2023, ASUS has significantly increased its presence in the Indian market, raising its share from 6.3% in 2017 to 17.8%. This transformation has facilitated ASUS's ascent to the second position among consumer notebook brands in the region, with a focus on enhancing its product offerings and leveraging retail networks.
For more insights and developments regarding ASUS and the PC market trends in India, stay tuned to our updates!
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.