ASUS Targets Dominance in India's PC Market through Aggressive Retail Expansion

Sunday, 29 September 2024, 21:13

ASUS aims to capture India's PC market with aggressive retail expansion strategies. The brand has achieved remarkable growth, increasing its market share to 17.8% in 2023. ASUS is set on becoming a leader in the consumer notebook and gaming PC segments, focusing on enhanced reach and customer engagement.
Indiatimes
ASUS Targets Dominance in India's PC Market through Aggressive Retail Expansion

ASUS's Growing Influence in the India PC Market

Taiwanese tech giant ASUS is on a determined path to establish itself as India's leading PC brand. By implementing aggressive retail expansion strategies, ASUS aims to achieve a remarkable 25-30% market share within the next two years.

Key Strategies Behind Retail Expansion

  • Refurbished PCs are being introduced to attract cost-conscious consumers.
  • Focus on expanding the availability of ASUS laptops and gaming PCs across various retail channels.
  • Strengthening customer support and engagement will be crucial for ASUS India in maintaining loyalty.

Market Performance and Future Outlook

As of 2023, ASUS has significantly increased its presence in the Indian market, raising its share from 6.3% in 2017 to 17.8%. This transformation has facilitated ASUS's ascent to the second position among consumer notebook brands in the region, with a focus on enhancing its product offerings and leveraging retail networks.

For more insights and developments regarding ASUS and the PC market trends in India, stay tuned to our updates!


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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