ASUS Targets 25-30% Market Share in India Through Retail Expansion
ASUS's Ambitious Goals for the Indian PC Market
ASUS, the Taiwanese tech giant, has set its sights on becoming India's leading PC brand with a target market share of 25-30% within the next two years. This aggressive retail expansion strategy is key to reaching consumers in tier-3 and tier-4 cities, allowing users to experience ASUS technology firsthand.
Market Share Growth
- ASUS has increased its market share from 6.3% in 2017 to 17.8% in 2023.
- Currently, it is the number two brand for consumer notebooks in India.
Strategic Retail Expansion
With over 400 districts already covered, ASUS plans to open stores in 600 districts by the end of the next two years. This initiative includes both dedicated ASUS stores and partnerships with local retailers to ensure comprehensive market coverage.
Innovations in Product Availability
ASUS is also pioneering in the refurbished PCs market, already opening six select stores focused on this segment. The company is committed to reducing product launch discrepancies between India and global markets, highlighting India’s importance in its technology roadmap.
These calculated moves by ASUS aim to solidify its leadership in the gaming and consumer PC sectors in India, ensuring that its products remain at the forefront amid growing competition.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.