ASUS Targets India's PC Market with Aggressive Retail Expansion Strategy

ASUS's Ambitious Plans for India's PC Market

Taiwanese tech giant ASUS is positioning itself to become the leading PC brand in India, aspiring to secure a 25-30% market share within the next two years. This plan hinges on an aggressive retail expansion strategy, targeting consumers across tier-3 and tier-4 cities, allowing them to experience cutting-edge ASUS technology without traveling to metro areas.

Growth in Market Share

According to Arnold Su, Vice President of Consumer & Gaming PC at ASUS India, the company has successfully tripled its market share from 6.3% in 2017 to 17.8% in 2023. This remarkable growth positions ASUS as the number two brand in the consumer notebook segment. Su emphasizes that achieving number one status requires further expansion and enhanced retail touch points.

Expanding Retail Footprint

• ASUS plans to increase its district presence from over 400 to 600.
• The goal is to establish at least one exclusive store in each of these districts.
• Expansion includes both ASUS-exclusive stores and partnerships with channel partners.

Additionally, the launch of select stores for refurbished PCs highlights ASUS's dedication to providing varied options for consumers. Su assures that these strategies will facilitate maintaining a leading position in both consumer and gaming PC markets in India.

Future Focus on Timeliness

ASUS is actively working to bridge the gap between product launches in Indian and global markets, reaffirming its commitment to treating India as a priority market.