Ubisoft's Turbulent Journey Following Anti-DEI Backlash on Assassin's Creed

Thursday, 26 September 2024, 18:39

Anti-DEI backlash has plunged Ubisoft into crisis mode, forcing the cancellation of key appearances and pushing the release of Assassin's Creed Shadows. The company's future is now uncertain as they navigate through disappointing bookings and investor pressures. With a 57% drop in share value, Ubisoft's commitment to diverse storytelling faces scrutiny amidst the ongoing controversy.
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Ubisoft's Turbulent Journey Following Anti-DEI Backlash on Assassin's Creed

Ubisoft Under Fire: The Impact of Anti-DEI Backlash

On September 24, Ubisoft made headlines by abruptly canceling its appearance at the Tokyo Game Show and postponing press previews of the much-anticipated Assassin's Creed Shadows. This drastic action was a direct response to a fierce anti-DEI backlash that has sent shockwaves through the company.

Key Events Leading to the Crisis

  • The company has delayed the release of Assassin's Creed Shadows from November 12 to February 14, 2024.
  • Investors were warned to expect a drop in net bookings from last year’s 2.3 billion euros to a disappointing 1.95 billion euros.
  • Ubisoft's shares have plummeted 57% year-to-date, prompting calls from activist investors for a sale.

Reactions and Future Outlook

Commentary from analyst Michael Pachter suggested the backlash has led to a coordinated effort to undermine the company. He noted that the negative reviews for Star Wars: Outlaws, which featured a female protagonist, were significantly influenced by these sentiments.

CEO Yves Guillemot addressed the controversy, reaffirming Ubisoft's commitment to creating games for a diverse audience without pushing specific agendas. However, the delayed launch of Assassin's Creed Shadows continues to stand as a target for criticism.

As Ubisoft strives to maintain its diverse storytelling amid these challenges, the gaming community and investors await the outcome of these turbulent times.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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