Discover How Smart TVs Like LG Are Displaying Ads on Screensavers

Thursday, 26 September 2024, 11:18

Smart TVs, particularly LG's premium models, are now showing screensaver ads that surprise many users. As smart TVs evolve, advertising has infiltrated even the flagship OLEDs, with LG adopting new ad strategies. This trend raises questions about the future of viewing experiences on smart TVs.
Techhive
Discover How Smart TVs Like LG Are Displaying Ads on Screensavers

Smart TVs Embrace Advertising

As smart TVs gain popularity, companies are finding new ways to integrate advertising into the user experience. LG has joined the ranks of brands displaying ads on their premium models, including the widely acclaimed OLED series.

The Emergence of Screensaver Ads

Recently, LG has introduced screensaver ads that appear during periods of inactivity. This adds a new layer to TV advertising, allowing brands to engage users even when they're not actively watching.

  • Innovative Ad Solutions: LG Ad Solutions is at the forefront, providing native screensaver ads featuring luxury brands.
  • Consumer Reception: Viewers are often taken aback by the ads, prompting a mix of approval and frustration.

How to Disable Screensaver Ads

  1. Navigate to the Settings menu on your LG TV.
  2. Select Additional Settings.
  3. Toggle off the Screen Saver Promotion option.

This option should provide some relief for those who wish to maintain an ad-free experience on their television sets.

Advertising Trends in the Smart TV Market

As advertising becomes increasingly integrated into the smart TV ecosystem, viewers must navigate these changes. The emergence of screensaver ads is just a glimpse of how manufacturers might leverage their platforms for advertising revenue.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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