GenAI Transforms InMobi’s Advertising and Commerce Strategies
GenAI: The Future of Advertising
Naveen Tewari, the CEO of InMobi, a company supported by SoftBank, asserts that GenAI is revolutionizing his advertising business. Although most of the technology is still undergoing testing, the initial outcomes have been remarkable. InMobi, known as India’s first unicorn with a valuation of $1 billion thanks to SoftBank's investment in 2011, has seen its advertising platform flourish.
AdTech Evolution with GenAI
- Ad Integration: Previously, advertisements were merely inserted into content, often resulting in user disinterest.
- Dynamic Content Generation: With GenAI, ads will be generated to align seamlessly with user content, improving engagement.
- Higher Interaction Rates: Pilot tests show amplified user interaction, forecasting a potential revenue surge for advertisers.
Personalized Content via Glance
With Glance, InMobi targets over 400 million users, utilizing GenAI to create tailored experiences. By uploading personal photos, users enable the AI to generate content that resonates with their preferences:
- Content customization based on user profile
- Engagement through visually appealing offers
- Instant purchases enabled from dynamically generated content
Naveen concludes, “With GenAI, it’s all about generating the internet, generating commerce.”
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.