Snapchat's My AI: New Features with Gemini's AI and Computer Vision Integration

Snapchat's My AI Is Empowered by Gemini

In a groundbreaking collaboration, Snapchat has partnered with Google Cloud to leverage the capabilities of Gemini for its My AI feature. Announced recently, this partnership amplifies the processing power of My AI, allowing it to better understand and interact with users through text, audio, and image queries.

Enhanced Features and Real-World Applications

The integration of Gemini not only enriches My AI with basic generative AI functionalities but also incorporates advanced computer vision capabilities. This means users can now send images or audio files and receive informed responses. For instance, users can inquire about the healthiest snack option by uploading a picture.

• AI translations for images like street signs
• Enhanced responses based on video queries
• Increased engagement rates for users in the US

What's Next for Snapchat's My AI?

Currently available to all users, My AI offers exclusive features to Plus subscribers, including image generation capabilities. Following the introduction of Gemini, reports indicate a significant increase in user engagement—specifically, a 2.5X rise in the US. This partnership marks a transformative step for Snapchat's AI chatbot, previously powered by OpenAI’s GPT models.

Inspiration from Industry Leaders

Highlighting the new functionality, Google Cloud's Gemini at Work digital event showcased other companies, such as Volkswagen US and Warner Bros. Discovery, using Gemini AI models to enhance their user experiences.