Multimodal AI Revolutionizes Engagement in Snapchat’s Chatbot Through Google’s Gemini
Wednesday, 25 September 2024, 02:18
Multimodal AI Enhancement in Snap's Chatbot
Snap Inc. has unveiled plans to incorporate Google's multimodal AI model, Gemini, to enhance its Snapchat AI chatbot, marking a strategic partnership aimed at increasing user engagement. This collaboration allows Snapchat to utilize Gemini's advanced processing capabilities for multimedia interactions, connecting users more naturally with the chatbot.
Boosting User Base with AI
- Gemini's multimodal capabilities can process text, video, and audio simultaneously.
- Snap's interest in AI chatbot technology continues to grow as it competes against larger platforms like Meta.
- The approach has driven a considerable increase in engagement, with users reportedly sending images and videos to the AI chatbot three times more since adopting Gemini.
Future Integrations and Innovations
- Snap's CEO, Evan Spiegel, highlighted the method's significance in enhancing user expression through multimedia.
- Google Cloud's Thomas Kurian acknowledged the potential for Gemini to enhance functionalities like translating menus or identifying plants from pictures.
- Snap is also exploring the use of Gemini in its upcoming Spectacles smart glasses, expanding the AI's utility.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.