Media Tech: TikTok Shuts Down Spotify Rival Music App
Tuesday, 24 September 2024, 06:25
Media Tech: TikTok's Shift in Music Streaming Strategy
TikTok is officially shutting down its music streaming app, TikTok Music, on November 28. This application, which sought to merge social media with streaming, was initially introduced in July 2023 in Indonesia and Brazil, later expanding to Singapore, Australia, and Mexico. However, it never made its way to the US market, despite the company's efforts and trademark applications filed in 2022.
Key Highlights
- Launch and Geography: TikTok Music aimed to harness the popularity of TikTok in social entertainment.
- App Features: Users could enjoy music streaming alongside sharing and creating content.
- Market Competition: TikTok faced significant challenges competing against established services like Spotify.
With this closure, it appears TikTok is reassessing its approach in the competitive media tech landscape.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.