Nike's Next CEO Tackles Running and Fitness Apparel Strategy
Tuesday, 24 September 2024, 09:35
Nike's Dilemma in Sports Apparel
In a landscape increasingly dominated by niche competitors, former CEO John Donahoe's strategies have left Nike struggling in the running and fitness segments. With Elliott Hill stepping up as CEO, the company aims to reconnect with its roots in cutting-edge product innovation and culturally resonant marketing.
The Challenges Ahead
- Revive the brand's focus on sports apparel innovation.
- Address declining market share in the running category.
- Rebuild relationships with essential wholesale partners.
Experts believe that Hill's deep understanding of the brand will be crucial but note that restoring Nike to its dominant position in fitness fashion will require time and significant investment.
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