Admeld Unveils Key Insights from the Google Antitrust Trial
Monday, 23 September 2024, 10:01
Admeld Highlights from the Google Antitrust Trial
The ongoing Google Ad Tech Antitrust Trial brings to light significant testimonies that are shaping the narrative around digital advertising.
Key Players in the Trial
- Brian O'Kelley - A pivotal figure in discussing industry practices.
- Chris Lasala - Insightful comments regarding DoubleClick for Publishers.
- David Rosenblatt - Reminds us of the stakes involved in this case.
- Dr. Robin Lee and others provide expertise on header bidding.
Notable Takeaways
- Examination of the Google AdX and its market dominance.
- Discussions led by Neal Mohan and Tim Cadogan on the future of online advertising.
- Importance of Prebid.org and IAB Tech Lab innovations in shaping industry standards.
In these sessions, key statements reveal deep concerns regarding take rates and competitive practices.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.