McCann's Elav Horwitz on AI-Driven Marketing Innovations

Monday, 23 September 2024, 05:00

McCann's innovations in AI are shaping the future of generative AI and marketing. Elav Horwitz, head of applied innovation, shares insights on the integration of AI into marketing strategies. Discover how Horwitz champions the human element in technology, ensuring creativity and meaningful experiences remain at the forefront.
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McCann's Elav Horwitz on AI-Driven Marketing Innovations

The Intersection of AI and Marketing

At McCann Worldgroup, Elav Horwitz is revolutionizing the use of AI in marketing. With her role focused on generative AI, she believes that technology and creativity must coexist harmoniously.

Emphasizing the Human Element

  • Elav Horwitz highlights the vital importance of keeping human experiences at the heart of every marketing effort.
  • The collaboration between marketing and technology creates stunning results.
  • AI is not just a tool; it’s an innovative ally that can elevate advertising.

Emerging Trends in AI

The significant trends shaping the marketing industry include:

  1. Cybersecurity concerns heightened by advancements in AI.
  2. Governance technology addressing issues of copyright and intellectual property in a digital age.
  3. Collaboration between agencies and tech firms for better security solutions.

Curiosity and Pursuit of Knowledge

Horwitz emphasizes the importance of curiosity in adapting to the fast-paced technology landscape.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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