B2C Growth in Hospitality: OYO's Acquisition of G6 Hospitality

Friday, 20 September 2024, 22:54

B2C aspirations drive OYO's latest move as it acquires G6 Hospitality, the owner of Motel 6 and Studio 6, from Blackstone for $525 Mn. This acquisition positions OYO to leverage its technology and marketing prowess to enhance these iconic brands. With the deal set to close in Q4 2024, OYO aims to cement its foothold further in the U.S. hospitality market.
Inc42
B2C Growth in Hospitality: OYO's Acquisition of G6 Hospitality

B2C Aspirations Ignite OYO's Growth

In a pivotal b2c strategy, OYO has made waves in the hospitality sector by acquiring G6 Hospitality from Blackstone for $525 Mn. This all-cash transaction signifies OYO's intention to empower the Motel 6 and Studio 6 brands with its advanced technology and vast distribution network.

Anticipated Impact of the Acquisition

  • Strategic Milestone: OYO's CEO Gautam Swaroop emphasizes the transformation this acquisition brings, enhancing international presence.
  • Leverage Technology: OYO's extensive tech expertise aims to further elevate the Motel 6 brand known for its reliability.
  • Blackstone’s substantial investment has positioned G6 to effectively transition into this new chapter, promising enhanced offerings.

The Path Forward

The acquisition, expected to close in the fourth quarter of 2024, reflects OYO's overall strategy for growth in the U.S. market where it has already launched over 320 hotels across 35 states since 2019. This move amplifies OYO's b2c journey, elevating brand recognition and operational efficiency.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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