Streaming Media: Google's Antitrust Defense in Advertising Technology Explained
Friday, 20 September 2024, 18:54
Google's Streaming Media Defense in Antitrust Case
In a bid to counteract accusations of holding an illegal monopoly over online advertising technology, Google has launched its defense centered around streaming media. The company presented witness testimony, emphasizing the intricacies of the media and entertainment industry and the competition that defines it.
Key Points from Google’s Argument
- Streaming media platforms are diverse and competitive.
- Claims of monopoly lack foundation in the current market landscape.
- Marketing and advertising strategies evolve rapidly alongside technological advancements.
This antitrust case not only impacts Google but also sets a precedent for how technology companies engage in marketing and advertising as they navigate legal frameworks.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.