Bluesky Surges in Brazil as X Faces Legal Challenges from Elon Musk

Friday, 20 September 2024, 10:04

Bluesky emerges as Brazil's preferred social media platform following X's ban. The latest surge sees over 3.5 million new users flocking to the decentralized platform. With the platform's innovative features and focus on Brazilian preferences, it is reshaping the social media landscape amidst challenges faced by Elon Musk's X.
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Bluesky Surges in Brazil as X Faces Legal Challenges from Elon Musk

Bluesky’s Ascendancy Post-X Ban in Brazil

Bluesky is experiencing an impressive surge in user numbers following the recent ban of X, formerly Twitter, in Brazil. This decentralized social media platform, which spun off from Twitter in 2022, has gained around 3.5 million new users within a short span, bringing its total user base to over 10 million. This growth aligns with a Supreme Court ruling that prohibited X due to its non-compliance with legal orders.

The User Migration Phenomenon

The exodus of users from X to Bluesky has sparked a major migration, causing the team to work intensely to accommodate this influx. Rose Wang, Bluesky’s COO, noted a substantial increase in posts and performances as they enhance their infrastructure.

  • Bluesky addresses user demands: Last week, it launched new video-sharing capabilities designed for Brazilian users who prefer engaging with video content.
  • Community Impact: Early adopters, including Taylor Swift fans and LGBTQ communities, have consistently supported Bluesky since its beta launch.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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