Xiaomi's August Surge: Overcoming Apple in Global Smartphone Sales
Xiaomi Overtakes Apple in Global Sales
Xiaomi's remarkable ascent in the global smartphone market continues as it captures the second spot in August's sell-through volumes, according to Counterpoint Research's latest Smartphone 360 Monthly Tracker. This milestone marks the first time in three years that Xiaomi has outpaced Apple for monthly sales.
Factors Driving Xiaomi's Success
The demand for affordable 5G smartphones, particularly the Redmi 13 and Redmi Note 13 series under the $200 price category, has significantly bolstered Xiaomi's market share across regions. Its success in countries like India, Latin America, and Southeast Asia showcases the brand's effective strategy.
Market Outlook Ahead of the iPhone 16 Launch
Despite flat shipment numbers in August, Xiaomi's gain is also attributed to Apple's seasonal shipment decline before the anticipated iPhone 16 launch. Counterpoint predicts that Apple may recover its sales momentum soon.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.