Sinch India Investment Insights: A Focus on Rich Communication Services and Cloud Communication

NEW DELHI: Sinch, a communications platform-as-a-service (CPaaS) vendor, is looking to further invest in India and diversify its offerings to target new enterprise verticals and small-and-medium businesses (SMBs). CEO Laurinda Y Pang emphasized the importance of articulating the company's long-term growth ambitions in this thriving market.

Stockholm Stock Exchange-listed Sinch, the second-largest CPaaS vendor globally, reported a 7% increase in net sales in the Asia Pacific region during Q2 2024. Pang noted that India’s performance significantly contributed to this growth.

Opportunities in Rich Communication Services

Sinch, which commenced operations in India in 2008 and acquired ACL Mobile in 2020, sees immense potential in the rich communication services (RCS) channel as mobile OS adoption increases. “The ubiquity around RCS is now a reality,” Pang stated, highlighting the company’s investments in educating enterprises about the benefits of RCS.

Hiring and Growth Prospects

Sinch plans to align its hiring strategy with organic growth in India, with Pang stating that the current growth rate is robust. Although they will continue to hire, significant mass hiring isn’t on the immediate agenda. As the company expands in key cities across India, it expects to sustain its upward trajectory.