Snapchat's Controversial Use of AI-Generated User Images in Ads

Wednesday, 18 September 2024, 09:08

Snapchat's AI-generated images feature has stirred user complaints. Users contend that their likenesses appear without consent in 'My Selfie' advertisements, raising privacy concerns. This incident highlights the intersection of AI technology and ethics in social media.
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Snapchat's Controversial Use of AI-Generated User Images in Ads

Snapchat's AI and User Privacy

Snapchat's latest move, utilizing AI to generate user likenesses for its 'My Selfie' ads, has incited considerable backlash among its user base. Many users express discontent regarding the use of their images without consent, prompting a deeper conversation surrounding privacy and algorithmic ethics in social media.

The 'My Selfie' Tool Explained

The 'My Selfie' tool leverages AI to create personalized images, enabling users to explore creative options. However, this has led to unsettling implications—faced with their likeness being used in promotional content, critics argue that Snapchat must reevaluate content usage policies.

User Responses and Company Stance

  • Users report feeling violated by the appearance of their faces in ads.
  • Snapchat defends its position by highlighting user agreement during the tool's use.
  • Critics argue that such consent is often overlooked.

Where Do We Go From Here?

As this situation unfolds, Snapchat’s AI practices spotlight the essential alliance between technology and ethical responsibilities. Users must remain vigilant regarding their digital presence and the implications of AI advancements.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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