Snapchat’s AI-Driven Business Moves Raise Digital Privacy Questions

Wednesday, 18 September 2024, 09:08

Business tech developments reveal that Snapchat is utilizing artificial intelligence to create images of users’ faces for ads. The integration of AI in the 'My Selfies' feature has generated significant backlash regarding digital privacy. Users are now more wary about how their likenesses are being leveraged in social media promotions.
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Snapchat’s AI-Driven Business Moves Raise Digital Privacy Questions

Snapchat’s Use of AI in Advertisements

In a bold business tech maneuver, Snap Inc. has begun using artificial intelligence to generate images based on users’ selfies. This innovation is integrated into the platform's 'My Selfies' tool, allowing for unique ad creations. However, this strategy has ignited serious discussions around digital privacy.

User Backlash

Many Snapchat users have voiced concerns over the use of their likeness without explicit consent. The blend of artificial intelligence and social media is creating new challenges in maintaining user privacy.

Impacts on Digital Privacy Standards

  • Increased scrutiny on AI technologies
  • Potential policy changes surrounding user consent
  • Heightened public awareness regarding data usage

As businesses leverage AI like never before, the balance between innovation and user privacy becomes more critical.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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