AI Features: A Consumer Turn-Off in Product Marketing
Wednesday, 18 September 2024, 05:00
AI Features: A Consumer Turn-Off in Product Marketing
AI features are increasingly integrated into products, yet a recent study reveals that these tags may do more harm than good. Consumers perceive the term 'AI' as a marketing ploy rather than genuine innovation.
The Consumer Perspective on AI
- Numerous surveys show that consumers prefer simplicity over complexity.
- Marketers are often unaware of this disconnect between AI promotion and consumer sentiment.
- Real-world applications of AI can enhance user experience but need clear communication.
Lessons for Marketers
- Emphasize tangible benefits rather than buzzwords.
- Focus on features that directly enhance usability.
- Engage with consumers to better understand their needs and fears about AI.
For a successful strategy, it's evident that being transparent with consumers about the role of AI in products is essential.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.