EA Combining Sports and Social Interactivity: The EA Sports App

EA's Venture into Social Connectivity

EA is launching a social app for its sports games, bringing fans closer to the action and enhancing engagement like never before. The app, known as the EA Sports app, is set for a soft launch on iOS and Android in Spain this fall. According to EA's investor presentation, the app is designed to be a social haven for fans, featuring a discovery feed to keep users updated on news and highlights.

Features of the EA Sports App

• Interactive Challenges during and after live games.
• Community Arenas for fan interactions.
• A combination of live sports data and social messaging.

Initially, the app will focus on global football, partnering with LaLiga to provide an engaging user experience. Further down the line, EA anticipates integrating other sports franchises like Madden NFL and EA Sports College Football into the mix.

EA's Increased Focus on Sports

CEO Andrew Wilson emphasized the importance of sports in EA's future, stating the need to double down on this area. This initiative reflects the company’s commitment to expanding its interactive offerings in the sports sector.

Future Plans and Announcements

In addition to the EA Sports app, EA announced a Sims movie project and shared news about early access for the new Skate game next year. Sports fans can look forward to a new chapter in the gaming experience with EA.