LinkedIn's Transformation into a Popular Video Platform in Social Media
The Rise of LinkedIn as a Video Hub
LinkedIn, the unloved stepchild of social networks, has undergone a renaissance of late, with a growing number of users turning to this business-focused network for social interactions. With TikTok facing challenges in the U.S., many creators are bringing vertical video to LinkedIn. Short-form video is becoming the fastest-growing type of content on LinkedIn, reporting a 34% year-on-year increase in video uploads.
Video Content Diversity on LinkedIn
According to Microsoft's Q4 2024 earnings call, video now comprises 60% of time spent on social media, helping LinkedIn attract its fastest-growing audience segment: Gen Z. Influential figures like Sara Blakely are leveraging LinkedIn to engage audiences with highly creative video marketing stunts, showcasing a blend of business acumen and entertainment.
- Austin Hankwitz notes that LinkedIn fosters more thoughtful engagement compared to other platforms.
- One of his videos gained 1.5 million views on LinkedIn, significantly outperforming his TikTok views.
Future Outlook for LinkedIn's Video Strategy
The platform's shift towards prioritizing video content positions it as an epicenter for influencer marketing, enhancing its appeal to content creators. This evolution may assist in reshaping LinkedIn's previously stuffy image, allowing it to grow as a fun and engaging platform for diverse content.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.