Apple Outpaces Samsung in India's Mobile Phone Market Revenue
Apple's Revenue Boom in India
In the competitive landscape of India's mobile phone market, Apple has achieved remarkable success, outpacing Samsung in revenue generation despite shipping fewer devices.
Market Insights and Shipments
- Apple shipped 4.8 million iPhones, generating $4.56 billion in revenue.
- Samsung's shipments totaled 9.8 million, but revenue stood at $3.43 billion.
This widening revenue gap illustrates Apple's strategy of focusing on higher average selling prices (ASPs) and targeting premium segments.
Challenges for Samsung
- Samsung's shipments have decreased by 15% year-on-year in Q2 2024.
- A decline in ASPs from $380 to $313 in the same period has affected revenue.
- Competition from Chinese smartphone brands like Xiaomi and Vivo intensifies in volume segments.
While Samsung remains the leading brand by volume, its share of the high-value market is shrinking.
The Premium Segment Landscape
Significantly, Apple dominated both the $600-800 premium segment and the super-premium segment, capturing 61% and 83% of shipments, respectively. Samsung's lackluster performance in these segments highlights the growing trend of premiumization.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.