The Impact of AI and VR on Smart Glasses and Augmented Reality
The Surge in Global Shipments of AR and VR Headsets
Global shipments for augmented and virtual reality (AR/VR) headsets are expected to grow 41.4 percent by 2025, primarily driven by more affordable devices and the incorporation of artificial intelligence (AI) features, according to research firm IDC.
Challenges Facing Current Market
Despite this promising growth forecast, worldwide shipments of AR and VR headsets declined by 28.1 percent year-on-year, totaling 1.1 million units in the second quarter. This downturn is attributed to elevated prices and economic challenges that are prompting consumers to tighten spending.
Market Expansion Outlook
- The market is projected to increase to 22.9 million units by 2028.
- Factors contributing to this growth include emerging startups and innovations from established brands targeting the 'smart glasses' category.
Key Insights from Industry Experts
Jitesh Ubrani, research manager for worldwide mobile device trackers at IDC stated, “We’re witnessing a slew of new start-ups and next-generation products from established brands in the smart glasses space.” He highlights that the integration of AI and advancements in design are crucial to capturing consumer interest.
Meta Platforms and the Evolution of Smart Glasses
Last October, Meta Platforms, the parent company of Facebook, unveiled its line of VR headsets branded as 'smart glasses', created in partnership with EssilorLuxottica’s Ray-Ban. The latest versions have reportedly surpassed expectations in sales.
Further, there are indications that Meta will soon unveil a more affordable option named the Quest 3S, broadening its offerings in the burgeoning VR market.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.