Disney+ Hotstar Leverages AI for Enhanced Video Streaming Efficiency
Disney+ Hotstar to Utilize AI Video Optimisation Technology
Disney+ Hotstar, the popular OTT platform, has unveiled a groundbreaking artificial intelligence (AI) tool aimed at optimizing video streaming. This advanced encoding feature will significantly reduce data consumption without compromising video quality.
Enhanced Efficiency for Streaming and Downloading
Users can anticipate a reduction of up to 25% in data usage when downloading videos for offline viewing. This tool is particularly beneficial for users with limited data plans, as it aligns with modern streaming demands.
- AI-Powered Encoding: The new tool utilizes AI to adapt video data consumption based on scene complexity and user habits.
- Improved Watch Time: The technology reportedly increases watch time per GB by 12.5%, allowing for more content consumption.
- Pending Patent: The technology is currently seeking patent protection, highlighting its innovative approach.
Mukund Acharya, the Head of Technology at Disney+ Hotstar, emphasizes that this new feature is designed to enhance the overall user experience by making high-quality content more accessible.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.