Dreamforce 2024 Conference: Salesforce's Impact on San Francisco's South of Market Traffic

Monday, 16 September 2024, 08:07

Dreamforce 2024, Salesforce's premier annual conference, is impacting traffic in San Francisco. With an expected 170,000 attendees, significant detours are in place around the Moscone Center. The conference, touted as the world’s largest AI gathering, promises nearly $90 million in local economic impact. Concerns regarding its location have been addressed by Salesforce leadership.
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Dreamforce 2024 Conference: Salesforce's Impact on San Francisco's South of Market Traffic

Dreamforce 2024: Traffic Detours in South of Market

Dreamforce 2024, Salesforce's annual conference, is currently affecting traffic patterns around San Francisco's Moscone Center. The city has implemented significant detours to accommodate an anticipated 170,000 attendees.

Economic Impact of Dreamforce

Touted as the largest AI conference globally, Dreamforce 2024 is projected to generate nearly $90 million for the local economy. This development comes after previous uncertainty regarding the event's future in San Francisco.

Traffic Management Measures

  • Howard Street between 3rd and 4th Streets closed.
  • 4th Street closure between Mission and Howard Streets.
  • Detours north of Market Street for traffic heading south.

While the San Francisco Municipal Transportation Agency indicates Muni service will remain unaffected, minor delays are anticipated. The event will run from September 17-19, 2024.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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