Apple iPhone 16 Preorders Show Decreased Demand Compared to iPhone 15

Monday, 16 September 2024, 07:19

Apple's iPhone 16 preorders have reached 37 million units, falling short of last year's iPhone 15 demand. Despite high initial sales, analysts indicate a 12.7% decline in preorders. The anticipated AI features may also be contributing to this dip in demand.
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Apple iPhone 16 Preorders Show Decreased Demand Compared to iPhone 15

Apple iPhone 16 Preorders Underwhelming Compared to iPhone 15

Apple has officially reported 37 million preorders for the new iPhone 16 series, but this figure represents a 12.7% decrease compared to the overwhelming demand for the iPhone 15 series. Ming-Chi Kuo, a renowned analyst, asserts this estimate based on supply chain checks and preorder data. While this seems like a massive number, it reflects Apple's struggle to maintain momentum in a competitive market.

AI Features Still Awaited

Despite the hype surrounding AI capabilities, Apple’s iPhone 16 series has not yet delivered on that front, with key features rolling out only in October. This may explain the lukewarm response from consumers who are eager for innovation in their new devices.

  • iPhone 16 Pro Max: 17.1 million units sold
  • iPhone 16 Pro: 9.8 million units sold
  • iPhone 16 Plus: Significant increase in sales

Looking Ahead to Q4

Analysts suggest that Apple could rebound in the fourth quarter, particularly as Apple Intelligence features are expected to enhance iPhone appeal. With the holiday season approaching, boosting production might be a tactical move.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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