Sony's Influence on Bungie's Game Management and Strategy

Monday, 16 September 2024, 04:02

Sony is reshaping Bungie's game strategy by insisting on fixing Destiny 2. According to Bungie's former counsel Don McGowan, this discipline helps management run the game effectively. McGowan believes that Sony's involvement is beneficial in driving a business-oriented approach.
Eurogamer
Sony's Influence on Bungie's Game Management and Strategy

Understanding Sony's Influence on Bungie

In a recent statement, Bungie's former chief in-house lawyer, Don McGowan, discussed how Sony is actively impacting Bungie's management of Destiny 2. He highlighted that Sony is inflicting some discipline on the studio, which he sees as a positive move.

The Business Side of Game Management

McGowan stated that Sony’s pressure to fix the things that were wrong with Destiny 2 encourages Bungie to run the game like a business, something that is crucial for the game's long-term success.

Examining the Future of Destiny 2

With Sony at the helm, Bungie can better align its objectives with player expectations, ensuring that Destiny 2 evolves into a more engaging and profitable title.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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