Apple iPhone 16 Series Faces Decline: Unraveling the Impact of Apple Intelligence

Monday, 16 September 2024, 00:16

iPhone 16 sales see a significant decline as Apple Intelligence features remain absent at launch. The 12.7% drop in pre-orders reveals underlying demand issues for both the iPhone 16 Pro and Pro Max, as noted by industry expert Ming-Chi Kuo. Competitive pricing in markets like India may not be enough to recover lost interest in Apple's latest offerings.
Financialexpress
Apple iPhone 16 Series Faces Decline: Unraveling the Impact of Apple Intelligence

iPhone 16 Sales Decline Analysis

The iPhone 16 series had a rocky debut with first-weekend sales estimated at 37 million units, reflecting a 12.7% decline from the iPhone 15 series, according to renowned analyst Ming-Chi Kuo. The decrease primarily stems from disappointed demand for the iPhone 16 Pro and iPhone 16 Pro Max, particularly in high-stakes markets like India.

Factors Impacting Sales

  • This downturn is apparent with shorter delivery times for the iPhone 16 Pro versus last year’s model.
  • Delayed availability of Apple Intelligence adds to the lackluster response, risking further declines.
  • In India, the pricing strategy shows promise, with the iPhone 16 Pro listed at Rs 15,000 less than the predecessor, yet sales are still sluggish.

Technological Advancements Yet to Shine

The iPhone 16 Pro models boast features such as:

  1. A18 Pro processor with enhanced processing ability.
  2. New 48-megapixel ultra-wide camera providing upgraded photographic options.
  3. Larger battery with better longevity, especially for the Pro Max variant.

Despite a notable Year-over-Year increase in basic models, their influence on total sales is limited. Continuous production efforts are aimed at recovering lost momentum as Apple prepares to unveil the much-anticipated Apple Intelligence features.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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