Apple's iPhone 16 Pro Experiences Lower Demand While iPhone 16 Plus Sales Skyrocket
Monday, 16 September 2024, 02:00
iPhone 16 Pro Sees Demand Decline
Apple's iPhone 16 Pro and iPhone 16 Pro Max models are reportedly experiencing demand lower than expected, according to an analysis by Ming Chi-Kuo. The pre-order numbers indicate that these premium versions are lagging behind last year’s iPhone 15 models.
iPhone 16 Plus' Impressive Performance
- The iPhone 16 Plus has outpaced last year's sales with a striking 48% increase.
- The standard iPhone 16 witnessed a 10% sales boost.
- Despite this, Apple's overall pre-order sales are down 12.7% compared to the iPhone 15 launch.
Market Strategies Needed for iPhone 16 Pro
While Apple maintained good stock levels for the iPhone 16 Pro Max due to improved supply chain measures, analyst Kuo cautions that Apple may need to implement more aggressive marketing strategies to enhance demand by 2025.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.