Taobao Unveils Virtual Reality Test Drive for Xiaomi's SU7 Electric Sedan
Revolutionizing Car Buying with XR Technology
Taobao, Alibaba's leading online marketplace, has launched a groundbreaking feature that integrates virtual reality (VR), augmented reality (AR), and mixed reality (MR) to transform the traditional car buying process. This new function allows users to test drive the Xiaomi SU7 electric sedan virtually while donning Apple’s Vision Pro headset.
Enhanced Virtual Test Drive Experience
- Explore interiors such as the steering wheel and dashboard in VR mode.
- Experience high-speed driving safely in a virtual environment.
- Engage with diverse color options and detailed car features.
The Vision Pro enhances the shopping experience, especially for large purchases like vehicles, why traditional methods pose barriers. With more than 27,000 units delivered from April to June, Xiaomi is competing aggressively in China’s EV market against BYD and Xpeng.
As the first consumer-facing virtual test drive feature, it demonstrates Taobao's commitment to innovation in online shopping, integrating leading-edge XR technologies to attract customers in the competitive digital landscape.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.