EU Antitrust Action: Google’s Break-Up Order Is Not Expected

Saturday, 14 September 2024, 05:33

EU antitrust action is currently scrutinizing Alphabet's Google, with a potential break-up order for its adtech business unlikely for now. European regulators are poised to impose substantial fines after charging Google with anti-competitive practices. While the possibility of a breakup lingers, it seems complex issues may defer such drastic action, despite past threats from antitrust chief Margrethe Vestager.
Gadgets360
EU Antitrust Action: Google’s Break-Up Order Is Not Expected

The Current Status of EU Antitrust Actions Against Google

The European Union's antitrust officials are in the spotlight as they assess their next steps involving Google's adtech operations. As of now, they are more likely to impose fines rather than pursue a breakup order, even though prior warnings were issued by antitrust chief Margrethe Vestager.

EU Regulators and Google’s Advertising Dominance

Google’s advertising business remains a lucrative segment, accounting for $237.85 billion in 2023, marking 77% of its total revenues. The European Commission faces a challenging landscape due to Google’s complex market position, complicating the prospect of enforcing a breakup.

  • Potential Future Actions
  • Concerns over Google favoring its own advertising services have been raised.
  • A breakup could materialize later if anti-competitive practices persist.

This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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