Meta, Snap, and TikTok’s Initiative Thrive: Tackling Suicide and Self-Harm Content Online
Thrive: A Collaborative Effort by Meta, Snap, and TikTok
In an unprecedented move, Meta, Snap, and TikTok have joined forces to launch the Thrive program, focusing on the pressing issue of self-harm and suicide content on social media.
How Thrive Works
Thrive enables these platforms to share signals that alert each other about violating content, allowing for a more unified approach to tackling this critical issue.
- Developed alongside the Mental Health Coalition, Thrive aims to minimize stigma around mental health discussions.
- Meta provides the technical backbone of the program, which utilizes secure cross-platform signal sharing technology.
- Companies can share hashes that correspond with harmful media, ensuring quick identification of graphic content.
Impact on Mental Health Discussions
While the platforms are enhancing their capabilities to remove harmful content, they are also dedicated to preserving spaces for genuine discussions about mental health.
- Meta reports taking action on millions of self-harm and suicide-related posts quarterly.
- An estimated 25,000 posts were restored last quarter alone, primarily at the request of users.
If you or someone you know is in crisis, please reach out to professional help. Reach out to the Crisis Text Line in the US by texting HOME to 741-741 or call 988 for the Suicide & Crisis Lifeline.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.