AI Labels on Edited Content: Facebook and Instagram's Game Change

Thursday, 12 September 2024, 11:03

AI labels on Facebook and Instagram are changing. Meta's update now places its 'AI Info' tag in a menu instead of prominently displaying it. This shift is aimed at better reflecting AI usage in edited content, offering users a clearer understanding of manipulations. With this change, users can track AI-generated adjustments more effectively.
Theverge
AI Labels on Edited Content: Facebook and Instagram's Game Change

AI Labels on Edited Content: The Shift

Meta is updating how it labels content on Instagram, Facebook, and Threads that has been edited using AI technologies. Currently, the 'AI Info' tag will be located within a menu in the top-right corner of images and videos, providing a less conspicuous representation of AI edits.

Details of the Update

Previously, Meta's 'AI Info' tag was visible right under the user's name for all AI-related content. This range included everything from slight adjustments made in Photoshop to fully AI-generated images. According to Meta, the modification aims to better demonstrate the extent of AI involvement in edited media.

  • Key Changes:
  • AI Info tag now in a menu
  • Improved transparency regarding edited content

User Experience

The update allows users to click on the menu to find specific AI-related information about the content, enhancing their ability to assess the authenticity of images and videos. Despite the reduction in visible labeling, users still have access to pertinent details via user-friendly navigation.

Future of AI Info Labels

Following criticism of its previous 'Made with AI' label, this strategic shift by Meta is designed to focus on how AI is utilized, rather than just labeling the presence of AI. This move is expected to roll out next week, giving users an innovative experience while interacting with AI-generated content.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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