Belt and Road Initiative Fuels Hong Kong Firms' Middle East Ambitions

Belt and Road Initiative Drives Hong Kong Companies' Middle East Ambitions

Hong Kong companies are setting their sights on new markets beyond the city's borders, particularly in the Middle East, fueled by the Belt and Road Initiative. One such company, the social Wi-Fi platform FansWave, is exploring expansion into the United Arab Emirates (UAE) in partnership with Access Group International, a consulting firm.

New Opportunities for Growth

Following twelve years of establishing itself in Hong Kong, FansWave is navigating new avenues for business development, as revealed by co-founder Decem Yuen Ching-zhi. “We’re tapping into ample opportunities in the Middle East, marking the initial step in our global expansion,” he stated.

• FansWave’s data-driven Wi-Fi service allows businesses to connect with customers while monetizing valuable user data.
• The partnership with Access Group International was celebrated during the Belt and Road Summit in Hong Kong, securing one of sixteen cooperation deals.
• Other notable Hong Kong firms, including Allied Environmental Consultants Group and agritech innovator Farmacy, are also seeking growth in the Middle East.

According to Sadeddine Mneimne, chairman of Access Group International, the Middle East presents a fresh landscape for innovative solutions like FansWave's. Despite facing setbacks during the pandemic, FansWave aims to boost its international business to 30-40% in the coming year.

Commitment to Technology and Sustainability

Both Allied Environmental Consultants Group and Farmacy are working closely with Access Group International to roll out green initiatives and urban farming technologies in major Middle Eastern cities.

The Belt and Road Initiative serves as a strategic framework for driving revenue growth through innovative technologies across these regions.