New Uniform Marketing Code: Revolutionizing the Medical Devices Sector

Saturday, 7 September 2024, 00:39

Govt introduces a new Uniform Marketing Code for the medical devices sector aimed at curbing unethical practices. This code prohibits overseas workshops and sets clear marketing guidelines. By enforcing these standards, the government intends to ensure ethical marketing in healthcare.
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New Uniform Marketing Code: Revolutionizing the Medical Devices Sector

Overview of the New Uniform Marketing Code

The Indian government has introduced a new Uniform Marketing Code specifically for the medical devices sector. This code is a significant step aimed at eliminating unethical conduct that has plagued the industry. It outlines regulations that guide how medical devices can be marketed, emphasizing integrity and transparency.

Key Features of the Code

  • Ban on Overseas Workshops: All overseas workshops sponsored by medical device manufacturers for healthcare professionals are strictly prohibited under this new code.
  • Clarity in Marketing Practices: The guidelines require clear communication in all marketing materials, minimizing ambiguity and promoting ethical practices.
  • Focus on Patient Safety: Marketing strategies must prioritize the safety and well-being of patients, ensuring that all promotions align with best practices in healthcare.

Impact on the Industry

This initiative by the Indian government signifies a strong commitment to revolutionizing how medical devices are marketed. It sets a precedent for accountability within the healthcare industry, paving the way for a more ethical approach to device promotion.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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