New UCMPMD Aims to Regulate Medical Devices Marketing Practices

Saturday, 7 September 2024, 04:43

Medical devices regulation is enhanced by the new Uniform Code for Marketing Practices in Medical Devices (UCMPMD), which requires complaints to be resolved within 90 days. This code mandates the formation of ethics committees to address breaches efficiently, promoting transparency and integrity in the medical device industry.
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New UCMPMD Aims to Regulate Medical Devices Marketing Practices

New Code Implementation for Medical Devices

The Uniform Code for Marketing Practices in Medical Devices (UCMPMD), issued by the Department of Pharmaceuticals (DoP) on September 6, 2024, is a significant step toward regulating unethical marketing practices in the medical device industry. The code mandates that complaints lodged against breaches must be resolved within 90 days.

Formation of Ethics Committees

Each medical device association is required to create an Ethics Committee for Marketing Practices in Medical Devices (ECMPMD) to oversee compliance. This committee will be composed of 3-5 members and chaired by the association's CEO. It will also manage a dedicated portal for handling complaints.

Key Regulations Under UCMPMD

  • Prohibition of inducements for accessing healthcare professionals.
  • Ban on gifts or hospitality from medical device companies to healthcare personnel.
  • Mandatory disclosure of expenses related to training and evaluation samples.

Experts believe the new code will eliminate conflicts of interest and ensure decisions regarding medical devices are made fairly and transparently. Any violations could result in severe penalties, including suspension from associations.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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