New Marketing Code in the Medical Devices Sector to Curb Unethical Practices

Overview of the New Marketing Code

In a significant move, the Central Government has introduced a uniform marketing code for the medical devices sector to address growing concerns over unethical practices. The pharma industry and associated companies are now required to adhere strictly to guidelines prohibiting lavish gifts, expensive accommodations, and monetary grants.

Key Components of the Code

• Ethics Committee Requirement: All associations must establish an ethics committee for marketing practices in medical devices (ECMPMD), which should be transparently listed on their websites.
• Prohibition on Unnecessary Hospitality: No travel facilities, hotel stays, or expensive cuisine should be offered to healthcare professionals and their families.
• Product Approval Mandate: Medical devices cannot be marketed before receiving approval from the regulatory authority.
• Disclosure Obligations: Companies must disclose how they distribute evaluation samples and expenses related to events like workshops and seminars.

Implications for the Medical Industry

These comprehensive regulations aim to urge adherence to ethical marketing practices within the medical devices industry and enhance transparency. By curtailing unethical behaviors, the code signifies a shift towards responsible marketing, ultimately benefiting public health.