Apollo 24/7 Expands Its Online Pharmacy with 19-Minute Delivery Amidst Quick Commerce Competition

Competition from Quick Commerce Platforms

Apollo 24/7, the online pharmacy arm of Apollo Hospitals, is rolling out a new 19-minute delivery service to combat competition from< i> quick commerce platforms such as Swiggy Instamart, Zepto, and Zomato's Blinkit. These platforms have effectively targeted the market for home essentials, over-the-counter medicines, and various FMCG products, posing a significant threat to traditional pharmacies.

Market Dynamics and Revenue Growth

During the Q2FY25 earnings call, CEO Madhivanan B remarked on observed pressures from quick commerce competition, noting that while the online medicine delivery sector remains steady, OTC products are increasingly challenged by rapid delivery services. The competition has prompted Apollo to innovate and deliver faster services.

• Notable Competitors: Quick commerce giants like Swiggy, Zepto, and Blinkit are diversifying into the pharmacy sector, offering fast deliveries of health essentials.
• Future Plans: IPO-oriented Swiggy is set to begin 10-minute medicine deliveries in collaboration with PharmEasy in Bengaluru, showcasing agility in the market.
• Financial Performance: Despite competitive pressures, Apollo HealthCo reported a 17% revenue increase, demonstrating resilience and adaptability.

Future Opportunities

Apollo 24/7 is poised for growth by leveraging online channels alongside its vast offline network of pharmacies and hospitals, serving over 35 million users. The company plans to roll out its swift delivery model nationwide to strengthen its position in the rapidly evolving marketplace.

Conclusion: Embracing Change for Future Growth

With the establishment of Apollo 24/7 Insurance Services, the online pharmacy aims to provide bundled insurance with Apollo Care, highlighting a commitment to comprehensive healthcare solutions.