Apple vs Samsung: Growth of Smartphone Sales and Market Shares
Apple vs Samsung: Analyzing Smartphone Sales Growth
Recent reports indicate a continued upward trend in global smartphone shipments, with a remarkable growth rate of 5% in Q3 of 2024. Samsung and Apple are currently neck-and-neck in this competitive landscape, boasting nearly identical market shares.
- Samsung retains the top position with 18% of the market.
- Apple closely follows, having an almost equal share of 18%.
- Xiaomi, Oppo, and Vivo complete the top five smartphone vendors, holding 14% and 9% share respectively.
Factors Driving Growth and iPhone Sales
The driving forces behind this growth include:
- The strong demand for the latest iPhone 15 series.
- A refresh cycle of devices appealing to consumers.
- Transition towards premium smartphones, especially in established markets like North America and Europe.
According to Runar Bjørhovde, Analyst at Canalys, Apple experienced record third-quarter sales this year. He stated, “The ongoing strong demand for the iPhone series, along with Apple's legacy models, played a crucial role in its Q3 performance.”
As we approach the holiday shopping season, the competition between Apple and Samsung is intensifying, with both companies poised to capture consumer interest during major sales events.
This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.