Insights on Managed Care and Healthcare Executives from Luke Greenwalt, MBA
Friday, 4 October 2024, 09:07
Understanding Managed Care Dynamics
Managed care has become increasingly significant for healthcare executives navigating the complex pharmaceutical landscape. Luke Greenwalt, MBA, a seasoned analyst at IQVIA, shares insights on how managed care strategies affect market access and financial outcomes.
Key Takeaways From Greenwalt's Experience
- Market Access Challenges: Achieving and maintaining access for products in the U.S. market is increasingly difficult.
- Analytical Backdrop: A solid understanding of data analytics is essential for navigating market trends.
- Investment and Evidence Generation: Confidence in pipeline products is contingent upon early and ongoing investment in generating robust clinical evidence.
Healthcare Executives Must Adapt
As managed care becomes more intricate, healthcare executives need to pivot their strategies to accommodate changing guidelines and economic pressures driven by legislation like the Inflation Reduction Act.
- Evaluation of Launch Strategies: Executives should focus on adapting launch plans to meet new access demands.
- Investment in Evidence Generation: Understanding payer needs is crucial, starting even before a product launches.
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This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.