FDA Addresses Misleading Claims in AbbVie's Ad with Serena Williams

Friday, 13 September 2024, 10:14

FDA has raised concerns regarding AbbVie's ad featuring Serena Williams for its migraine medicine, Ubrelvy. The letter states that the advertisement misleads consumers about the benefits of the drug. Specifically, it suggests immediate relief from migraines, which may not reflect the actual experience of patients.
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FDA Addresses Misleading Claims in AbbVie's Ad with Serena Williams

FDA Concerns Over Advertisements

The Food and Drug Administration (FDA) recently issued a letter to AbbVie, highlighting concerns about misleading advertisements for the migraine treatment Ubrelvy. The ad, which features tennis superstar Serena Williams, is accused of overstating the medication's effectiveness.

Claims Made in the Advertisement

  • The ad suggests immediate relief from migraine pain.
  • In reality, obtaining relief may require multiple doses.
  • Patients could experience delayed effects, contrary to what the ad implies.

Correcting Misleading Information

The FDA's letter emphasizes the importance of accurate advertisements in ensuring that consumers are well-informed. Misleading claims could lead to unrealistic expectations and undermine trust in healthcare products. This situation calls for clear communication from pharmaceutical companies.


This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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