Viva Leisure's $2 Million Investment in Boutique Fitness Studios: A Game Changer
Exciting New Investment by Viva Leisure
Australian health club group Viva Leisure (ASX: VVA) has announced plans to diversify its business.
Strategic Diversification in the Fitness Sector
- Viva Leisure is set to invest $2 million.
- They aim to secure a 34% stake in Boutique Fitness Studios.
- This move is part of a broader strategy to enhance their portfolio.
The investment reflects a growing trend in the fitness industry, where boutique studios are rapidly gaining popularity among health-conscious consumers.
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