Physical Gym Chains Face Challenges Due to Hard Sell Tactics and Growing Competition

Tuesday, 10 September 2024, 00:30

Physical gym chains in Hong Kong are struggling due to hard sell tactics and evolving consumer preferences. Experts point to the rise of 24-hour gyms and private studios, as well as increased competition in the fitness sector. The traditional approach of hard selling by personal trainers is being rejected by gym-goers, prompting a shift in the industry landscape.
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Physical Gym Chains Face Challenges Due to Hard Sell Tactics and Growing Competition

Challenges Facing Physical Gym Chains

In recent years, the hard sell tactics employed by gym chains in Hong Kong have led to increasing dissatisfaction among gym-goers. The closure of Physical, a 38-year-old gym chain, following the demise of Fitness First and Goji Studios indicates a shift in consumer preferences.

The Rise of Flexible Options

  • Consumers are now gravitating towards 24-hour gyms and private workout studios.
  • New fitness centres offer convenience and privacy during workouts.
  • Established gyms face pressure from rent and changing customer demands.

Impact of Industry Changes

Rex Wong Hiu-shan, chairman of the Fitness Professionals Association, emphasizes that many personal trainers’ hard sell tactics have annoyed consumers for too long. With fitness studios offering more freedom and less pressure to purchase packages, gym-goers are actively seeking alternatives.

Consumer Testimonials

  1. Many gym members have voiced their dislike for aggressive sales tactics that disrupt workouts.
  2. Customers report feeling relieved when moving to gyms that prioritize user experience and comfort.
  3. Insights from users shed light on their preferences for a less invasive fitness environment.

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This article was prepared using information from open sources in accordance with the principles of Ethical Policy. The editorial team is not responsible for absolute accuracy, as it relies on data from the sources referenced.


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