Internet Health Trends: Mahesh Babu's Strategic Investment in Fitday

Monday, 9 September 2024, 01:28

Internet nutrition trends are evolving as actor Mahesh Babu invests in the nutraceutical startup Fitday. Fitday aims to enhance health and wellness through its innovative products. This investment will significantly bolster the startup's retail presence and expand its reach in the market.
Inc42
Internet Health Trends: Mahesh Babu's Strategic Investment in Fitday

Fitday’s Growth Potential with Mahesh Babu's Investment

Internet nutrition is a growing sector, and Omnichannel nutraceutical startup Fitday has attracted attention by partnering with actor Mahesh Babu's firm, GMB Entertainment. Although the company did not disclose the financial terms, this investment is set to boost Fitday’s retail footprint and expand into new markets.

Focus on Health and Wellness Products

Founded in 2020 by Suresh Raju, Fitday specializes in healthy snacking products including vitamin gummies, protein bars, and multigrain chips. Addressing essential health issues like vitamin deficiencies and malnutrition, Fitday has already established a presence in over 10,000 stores.

The Impact of Celebrity Investments in Health

  • Mahesh Babu stated, “This investment reflects my strong belief in their vision.”
  • This trend mirrors the increasing involvement of actors and sports personalities in the Indian startup ecosystem.
  • Notably, Amitabh Bachchan and KL Rahul have similarly invested in innovative health and wellness startups.

This strategic partnership not only seeks to enhance the availability of health products across national retail chains and educational institutions but also aims to strengthen Fitday's position in the B2C market.


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