Superstar Mahesh Babu Partners with Fitday to Elevate Nutrition and Wellness
Superstar Mahesh Babu Teams Up with Fitday
Hyderabad, 9th September 2024 – Superstar Mahesh Babu has made a significant investment in Fitday, a leading brand in India's nutraceutical industry. This collaboration marks a pivotal moment in Fitday’s journey to revolutionize the nutrition and healthy snacking sector.
Fitday's Ambitious Goals
- Fitday currently operates in over 10,000 stores.
- The investment will enhance its retail presence and explore new markets.
- Fitday's dedication to promoting health and wellness is reinforced by this partnership.
Mahesh Babu’s personal dedication to fitness aligns with Fitday’s mission, ensuring that this collaboration will significantly enhance both visibility and credibility within the competitive nutraceutical space.
Explosive Growth in Nutraceutical Market
India’s nutraceutical market is rapidly expanding, fueled by rising health consciousness and higher disposable incomes. According to a report by Avendus, health food markets are growing at a CAGR of 20%, three times the global average, with projections estimating a market value of Rs 2.5 lakh crore by 2026.
Innovative Products from Fitday
Fitday is known for its diverse range of products, including multigrain chips, millet bars, plant-based proteins, and dietary supplements. Its motto, “There is something for everyone,” resonates with a wide consumer base.
Statements from Mahesh Babu and Fitday's CEO
Mahesh Babu commented, “I’m excited to support Fitday's innovative approach in the nutrition space. Their commitment to quality aligns with my values. I believe their new product line will set industry standards.”
Fitday’s Founder and CEO, Suresh Raju, added, “We’re honored to secure Mahesh Babu’s support. We've been selective in choosing partners that align with our vision.”
Future Plans
Looking ahead, Fitday plans to broaden its retail availability and strategically partner to strengthen its presence in the B2C sector.
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